As the world's most powerful B2B social media platform, LinkedIn is the go-to place for…
If you are a B2B sales professional, there’s no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community. Your LinkedIn profile will be one of the first features that your LinkedIn connections will check out. Here are some of the best places on your LinkedIn profile to tidy up before you start connecting, growing your network and your personal brand.
LinkedIn Profile Tips for Sales Professionals Growing Their Personal Brand
- Ensure you’re using a professional profile picture – LinkedIn is seen as the business social media platform, and your profile picture should reflect that image. The more casual pictures can be left for the more casual channels like Facebook and Instagram. There are some that would argue that being authentic on LinkedIn is important. I would challenge that notion as professional-looking photos can be authentic, and I would prefer to work with someone who has my best business interests at heart, not someone who may be out of the office surfing every Monday.
- Capitalize on your background photo – there is a lot of great social media real estate in your background photo section. Capitalize on this space by creating an engaging photo (you can find a number of templates on the free tool Canva) or use a company-branded cover photo.
- Include your ideal client in your headline – The headline that appears right below your name is not reserved for your job title, but rather, you can use this section to outline how it is you serve your ideal community. Stuck for what to say? Use this template – “I help…… do this….. by providing……” Don’t worry, your job title will still come up in search results as it appears in your Work Experience section
- Include your contact information – The goal of your LinkedIn interactions is to find a way to move the conversation off of LinkedIn and into your business world, so ensure your contact information is up-to-date to give your connections a clear path to follow should they wish to further their relationship with you.
- Include keywords in your About section – Similar to your headline, ensure your About section includes both your ideal client, and keywords your ideal client would use to try to find someone like you. If you are a paper clip saleman, ensure your ideal client (administrative assistants, executive assistants, educators) appear in your About section, alongside works like “paper clips, organization, file management”, etc. You get the drift.
- Complete your current Work Experience role – the Work Experience section is another place for you to highlight how your product or service helps your ideal community and client. This area is the one that most mimics the traditional resume, where you can outline your responsibilities bullet by bullet.
- Add any Volunteer roles – if volunteerism and corporate social responsibility is highly valued by your ideal client, ensure you fill out your volunteer roles on LinkedIn. There’s space to add your responsibilities, and how you contributed to the overall goals of the volunteer organization.
- Fill out your Featured Section – The Featured Section lies right below your About section. At the time of this blog writing, not everyone has a Featured Section (as you engage on the platform, you may find it just appears one day…) This is a GREAT place to highlight documents, links to external resources, your YouTube channel, your LinkedIn articles and posts, etc.
Are you interested in working with me to help create the LinkedIn profile of your dreams? Join Profile to Profit, the LinkedIn Optimization Course for Sales Professionals and start to craft a swoon-worthy profile that will attract leads and opportunities to your brand!
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