If you are a B2B sales professional, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community. Your LinkedIn profile will be one…
If you are a sales professional or "intrepreneur" and work for a parent organization, promoting your product or service will look different than those that are "entrepreneurs" and have full control over their social media messaging. As an employee, there…
While the power of LinkedIn cannot be disputed as the best B2B platform, LinkedIn is still relatively new to many of its B2B users. In fact, on the daily I receive connection invitations from those in my industry whom I've…
Tea Time Chats are monthly recorded calls with various industry friends and leaders to talk about the meetings and events industry, as well as a personal look at the habits, successes and challenges of our respected colleagues. Videos here are…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 760 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
Personal branding need not be complex, yet many people find the notion of personal branding to be confusing. What is a personal brand? How does someone start a brand? What are things to consider when creating a brand? While there…
Creating a robust personal brand can attract new clients to your product or service, retain existing clients through enhanced relationships, and create influence in your industry. With a strong personal brand, you have the ability to attract new opportunities and…
You've likely heard it said, you should "build a personal brand"; and when you work for an organization, you may question whether having a personal brand is important. Your organization can carry the brand, and you carry the sales of…
December is definitely one of my most favourite times of the year, and for all #geeky reasons! It's business plan season, and what better way to tackle your plan than to set aside some time for your very own business…