If you’ve been wondering whether LinkedIn is still worth your time, I’m not going to talk you out of it. Many folks are asking this question (including myself somedays….)

• The home feed is crowded with posts that all sound the same, because a lot of them were written by the same tools.
• The algorithm is giving almost everyone less reach, AI-written or not.
• And people are split on whether personal content belongs on a professional B2B platform at all. Some love seeing the person behind the title. Others scroll past muttering that this isn’t Facebook.

Those are all good reasons to wonder. I still think it’s worth it, and my evidence is far from scientific.

I’ve been sending LinkedIn DMs asking people for a little of their time to talk about how they’re finding their business. I’m over 40 calls in. When I ask why they said yes, almost all of them tell me some version of the same thing: “I see you everywhere.” “I see you providing value.” “I feel like I know you through your LinkedIn content.”

Yesterday, three people I’ve never met in person agreed to a call. Our whole relationship lives on LinkedIn.

This is not a controlled experiment, and I’m not pretending it is. Our habits on the platform are going to keep changing as the algorithm changes how it treats our content and as all of us use AI to help with our work. But showing up is still what makes it worth it.

So if you’re on the fence about LinkedIn, try these three things for three months.

1. Post less. Yep, you heard that right. Take the pressure off and post once or twice a week. Give your posts some time to breathe. This is my own Q4 experiment too, so I’m testing it right alongside you.

2. Reach out with no agenda. No pitch and no sales angle. Send an encouraging note, a happy birthday, a personal congratulations on the new role. Chances are some people won’t read it. But the person you wrote to will notice, and people remember who noticed them.

3. Curate your home feed. Choose the thought leaders you want to hear from. Engage with the posts you like so LinkedIn shows you more of them, and ring the notification bell on the creators you don’t want to miss so you know when they’re active.

Give these three habits a good three months, then come back to this email and tell me whether you still think LinkedIn is worth it. I’ll be doing the same.

The rules on LinkedIn will keep shifting. Showing up is still what gets you seen.