What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! Its called Social Selling, and it's a sales tactic that is seeing increased use to help…
Chances are if you follow social media and use LinkedIn to connect with the meetings industry on a somewhat regular basis, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in…
(this is an update to an original post of December 2017) A majority of meeting planners and hotel sales associates have a profile on LinkedIn, as they should! Being in such a social and transactional industry, it's important to keep…
Given that meeting planners can no longer visit hotels and destinations in person, partners have had to become creative in how they engage with their clients and prospects. An often overlooked, but extremely powerful platform, is VIDEO!! Those who create…
January is by far one of my favourite times of the year! Setting goals, intentions and resolutions for the upcoming year gives me direction, focus and energy like no other activity, and January is a GREAT time for all of…
When I started my first blog a few years back, I really had no idea really what it was going to turn into or how it was going to evolve. In fact, I’m still figuring it out which is what…
If you are in sales, which we all are, attracting the attention of ANYONE has really changed over the past few years. Inbound marketing for hotel sales managers has become the "sales tactic du jour" and for good reason. Gone…
The meetings industry is a fast-paced, stressful, incredibly rewarding industry! I've been kicking around the industry for almost 20 years now (yes I started when I was just 14 years old). Over the years technology has come a long way…
Hey #eventprofs and #hotelprofs peeps, I've received a few questions about my posts on productivity where I talk about tackling strategic projects during slower times of the year, travelling for business, or simply carving out some time in your calendar…