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What is YOUR One-Line? Find Yours Here

If you've got 20+ years behind you and the work has quietly stopped finding you, we should talk.

Because I know exactly where you are.

For your whole career, the work came to you.

Referrals, reputation, the org chart did the finding. Now you’re building something under your own name, and it turns out no one ever taught you the part where you make the work come to you.

You’re not starting from scratch. You’re starting from 20+ years of mastery that nobody has named properly yet. That’s a very different problem, and it has a very different solution.

Hey. I'm Leanne.

Personal branding coach, tea drinker, recovering meetings-and-events lifer.

I spent 25+ years in an industry built for loud, handshaking, look-at-me marketing. Dearest Reader, that is not me. I’d take a thoughtful message over working a room any day.

So I built my business in a different way.
No chasing leads.
No performing for the algorithm.
No clammy-handed cold calls.
I rooted the whole thing in expertise and reputation, and let that do the heavy lifting.

When the world changed in 2020, I moved into my own next chapter: helping other experienced professionals do the same. Same blueprint, different profession.

I know what it’s like to have 20+ years of mastery and no idea how to talk about it outside a performance review. I know the quiet worry about how former colleagues will read the pivot.

My work closes that gap, and turns it into a pipeline of people who want to pay you.

Here's How We Do It

Inside the Next Chapter Visibility Collective, we move through three phases.

Define. We quiet the “who do you think you are?” chatter and mine your 20+ year track record for the genius you’ve been sitting on. You get clear on what you offer and who actually pays for it.

Design. We turn that into an offer that looks worth buying: positioning, message, and proof that make you the obvious choice for the right client. Personal branding done on your own terms.

Deliver. We build a low-noise, high-impact visibility plan that lets your expertise do the attracting. An optimized LinkedIn presence, a content rhythm you can keep, and simple connection habits that compound into paying clients. No content treadmill. No shouting.

What It’s Like to Work With Me

I am obsessed with your transformation. The “let’s find the simpler, smarter path so you don’t have to figure it out alone” kind of obsessed.

My approach is strategic, practical, and relentlessly focused on progress over perfection. We execute. We gather data. We pivot. We do not over-think.

And we protect your white space. This is not a hustle business. It’s a system that works while you live your life.


Two things I believe above everything else:

  1. The loudest voice is rarely the most influential.
  2. Your professional track record is the most valuable asset in the room. You’ve just never been taught how to use it.


That changes here.

Who This Is For

✅Experienced professionals with 20+ years, ready to step out from behind the corporate logo

✅People who value substance over spectacle

✅Consultants, advisors, and fractional operators who’ve watched the referrals go quiet

✅Anyone building something of their own who wants the right clients to know it exists

Brenda Perrin v2
Emily DeYoung
Start Here!

Your work is worth paying for. You just need the right people to know it exists.

Take the free Payable Expertise Assessment to find out what someone would pay you for, and exactly where to begin. Then come see how the Collective can help you turn 20+ years of expertise into a pipeline that comes to you.

P.S. If you’ve been quietly building your Next Chapter while still holding down a corporate role — this was built for exactly that. You don’t need to burn anything down to build something new.

A 12-month group coaching program for senior-level professionals building their Next Chapter business and brand!

Bring Leanne’s energy and thought leadership to your conference stage.  Reach out via this link.

Ready to be paid for what you know? Take this assessment to see if your Next Chapter is ready to begin!

Why Isn't The Right Work Finding You

Take the 2-minute quiz to find what your message is almost saying, and the one line that brings the work to you!