Once upon a LinkedIn time (read: 2003...), we were told to only connect with people we’d physically met. Handshakes first, connection requests second. That advice? Cute. Quaint. And now, sadly outdated. Back then, LinkedIn was like a digital Rolodex—a tool…
Some people hesitate to invest in personal branding because they can’t see a clear return on investment (ROI). It’s not as straightforward as tracking ad clicks or revenue from a sales call, so they assume it’s not worth their time…
Back in 2007, I found myself in an unexpected competition. I had just started as a meeting broker, wide-eyed and green, navigating a local market where I knew very few people. Alongside me was my new colleague, Derise. She was…
Ever told yourself, “I’m too shy to build a personal brand”? I hear this all the time from thoughtful professionals who think personal branding is just for the charismatic, outgoing, and naturally extroverted. The kind of people who seem to…
Ever feel like you need to be a never-ending content machine to build a strong brand? Like if you don’t come up with something wildly original every single time, you’re falling behind? I get it. The pressure to be consistently…
Video can feel terrifying for anyone, but especially so if you’re an introvert. The idea of hitting “go live” or even recording yourself talking to a camera can bring up all kinds of nerves: What if I sound awkward? What…
I’m a raging introvert. Not the “I like cozy nights in” kind of introvert. Well, okay, I do love that. But I mean the kind of introvert that struggles in business, especially when someone asks me, “So, what do you…
We’ve all been there. Scrolling through LinkedIn, watching someone in your industry absolutely crush it, and thinking: “There’s no way I can get what they have.” “I could never influence the way they do.” “They have something special that I…
Imposter syndrome—the nagging feeling that you’re not actually qualified for your success—affects people across industries, from entry-level employees to top executives. But for introverted entrepreneurs, it can be especially paralyzing. If you've ever doubted your expertise, second-guessed your success, or…
There’s no escaping it—social media has taken over our lives. And no, it’s not just for sharing memes or stalking your high school crush (#beenthere). It’s evolved into something far more powerful: a social selling powerhouse. And when it comes…