Let’s start with what’s happening at organizations - most small teams are "duct-taping" their content strategy together with half a Canva subscription, a shared Google Doc, and enough caffeine to make even Richard Simmons get a little dizzy. If that’s…
The Humble Brag Hack (From a Grey-Haired Canadian Introvert Who Hates Bragging) Bragging has never come naturally to me. Maybe it’s the introversion. Perhaps it’s the Canadian in me. Or maybe it’s the deep-rooted messaging women get about “not taking…
You’ve spent hours fine-tuning your LinkedIn profile. You’ve carefully expanded your network with ideal clients, collaborators, and colleagues. And yet… nothing’s happening. If you’ve been wondering why your inbox is quieter than a Sunday morning and your visibility isn’t climbing,…
Once upon a time, LinkedIn was the land of copy-and-paste resumes, and humblebrag Headlines and About sections. You posted a job update, maybe a work anniversary if you were feeling wild, and called it a day. But somewhere along the…
Let’s ensure we’re all speaking from the same page - LinkedIn is no longer just a digital resume graveyard. Instead, it’s become a vibrant hub where conversations spark, content flows, and connections are made in real time. If your business…
If you still think LinkedIn is just a place to post your résumé and quietly hope a recruiter stumbles across it—oh friend, we need to talk. Because LinkedIn has changed. A lot. It’s gone from a digital résumé depot to…
“Send me a DM!” It sounds so casual. So friendly. So... easy. But for most of us (myself included), DMs on LinkedIn are more like the wild west of cringe, copy-paste pitches and completely impersonal introductions. I can’t tell you how…
We’ve all had those mornings: You open LinkedIn with the best intentions… …and your brain goes completely blank. Cue the guilt spiral. Cue the scroll of doom. Cue the inner critic whispering, “You should be posting something valuable.” Sound familiar?…
Once upon a LinkedIn time (read: 2003...), we were told to only connect with people we’d physically met. Handshakes first, connection requests second. That advice? Cute. Quaint. And now, sadly outdated. Back then, LinkedIn was like a digital Rolodex—a tool…
Some people hesitate to invest in personal branding because they can’t see a clear return on investment (ROI). It’s not as straightforward as tracking ad clicks or revenue from a sales call, so they assume it’s not worth their time…