You're at a networking event, and the often-dreaded question inevitably pops up. "So, what do you do?" Four words, complete dread. What DO I do? How do I explain it without boring this person? Will they understand what it is…
When you win an award, or receive accolades for a job well done, how do you respond? Do you respond with a genuine "thank you" and acknowledge that you do, in fact, possess the skills and knowledge required to receive…
Having a personal brand has never been more important. For many of our industries, we're coming out of a year of immense change, and how we sell to our customers has changed as well. We've had to learn how to…
It isn't a skill that I have a high proficiency in, but I find that when I include storytelling in my blog posts, videos and social media, I receive more engagement. People can relate to stories, they can empathize with…
Think back to the last time you made a big purchase.... you likely did not go into the transaction lightly. You put in the research, maybe talked to others about their experiences, and inevitably trusted that the purchasing decision you…
If you are a B2B sales professional, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community. Your LinkedIn profile will be one…
If you are a sales professional or "intrepreneur" and work for a parent organization, promoting your product or service will look different than those that are "entrepreneurs" and have full control over their social media messaging. As an employee, there…
While the power of LinkedIn cannot be disputed as the best B2B platform, LinkedIn is still relatively new to many of its B2B users. In fact, on the daily I receive connection invitations from those in my industry whom I've…
Tea Time Chats are monthly recorded calls with various industry friends and leaders to talk about the meetings and events industry, as well as a personal look at the habits, successes and challenges of our respected colleagues. Videos here are…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…