I'm a slave to my goals. It's not a healthy relationship and I'm working hard to become more "flexible" when it comes to my personal branding goals. But I'm wired in a way that if I don't set goals, in…
Nothing breaks my heart more than hearing about my students and peers' personal branding goals, dreams and ambitions, just to find out later that they've had some setbacks and they didn't meet the goals they set around developing their personal…
One of the biggest defining moments in my personal brand was when I decided to embrace my natural tendency to be an introvert, in an industry that is employed predominantly by extroverts (or so I thought). Being in the hospitality…
The hospitality industry is a great place to start to build a personal brand, but once your brand is created, then what? When you're in hospitality, you're in the "experience" business, so our industry is prime for those creative individuals…
If you're in sales or hospitality, you've seen the importance of building a personal brand, and how it can speed up the path-to-purchase for your clients and customers. You've likely seen industry colleagues and professionals take charge of their own…
The concept of building a personal brand used to be reserved for celebrities and entrepreneurs, but there's great power and potential for those working within an organization, an "intrepreneur" to develop their personal brand as well. Not only does it…
One of the biggest questions around branding has to be the inquiry around whether to build a personal brand, or to build a business brand. When working in hospitality, this question can often manifest into whether you should build a…
So the "great pause" that was 2020 was indeed a great pause for me..... like many others, I was forced to rethink my career as I saw my site selection business fall victim to COVID19. After building a business for…
Whether an entrepreneur or an intrepreneur, personal branding comes at a cost. It takes time to build a brand, as well as talent and tools to create the resources required to amplify your brand. In fact, one of the biggest…
In much the same way that a corporation has a branding strategy, more and more individuals are creating their own personal brands to help connect better with their customers and clients. Personal branding can be a very effective marketing tool…