“Send me a DM!” It’s a new phrase in our modern vocabulary that is recognized by social media users regardless of the platform. LinkedIn, the world’s most popular B2B business platform, also has the feature to direct message, or DM,…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
Our personal brands were not meant to exist in a silo. I'm a firm believer that our personal brands are only as strong as the impact we make on others in our respective communities. One of the best ways to…
One of the biggest missed opportunities in B2B sales has to be the “money left on the table” after spending hours and dollars participating in an industry tradeshow. Countless times I’ve attended such shows, and had great conversations with some…
LinkedIn has become the "go-to" social media platform for B2B professionals and their products or services. While our personal profile pages on LinkedIn are a great way for you and I to build the "know, like and trust" factor with…
Want to hear something ironic? I’m writing this blog post while listening to my dog whining in the bathroom because we had to put him in there while the appliance-repair guy works on the oven in the kitchen. My husband…
We're back my friends! Back to hectic travel schedules, back to creating proposals for our meeting planner clients, back to contracting for meetings! We're really busy getting business in the door of our hotel and destination, as well as preparing…
The hospitality industry is a great place to start building a personal brand, but once your brand is created, then what? When you're in hospitality, you're in the "experience" business, so our industry is prime for those creative individuals who…
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…