"So tell me, hospitality professional, why would a consumer choose your product or service over your competition?" It's not a question that can be easily answered for some. In a sea of sameness, articulating our unique selling proposition and what…
If you think "social media" is the only platform on which we can amplify our personal brands, think again. There are a number of ways that you can amplify your personal brand, outside of your social media profiles, your blog…
So you’ve been working from home during the past couple of years, or maybe you’ve decided to work from home more often moving forward. Working from home can offer you an immense amount of flexibility and freedom in how you…
As the world's most powerful B2B social media platform, LinkedIn is the go-to place for many industries. The hospitality industry is increasingly using LinkedIn to connect with clients and customers, and the industry's professionals are getting more and more savvy…
One of my favourite sections on my LinkedIn profile is my Featured Section. This feature rolled out in February 2020, and it's created an incredible opportunity for us to showcase items for those visiting our profiles. What is LinkedIn's Featured…
There is really only one thing that can pull this winter-loving tea drinker hopping into springtime, and that is my garden! I was never one to enjoy springtime; it meant saying goodbye to my skis and snowshoes and saying hello…
I'm a slave to my goals. It's not a healthy relationship and I'm working hard to become more "flexible" when it comes to my personal branding goals. But I'm wired in a way that if I don't set goals, in…
Nothing breaks my heart more than hearing about my students and peers' personal branding goals, dreams and ambitions, just to find out later that they've had some setbacks and they didn't meet the goals they set around developing their personal…
One of the biggest defining moments in my personal brand was when I decided to embrace my natural tendency to be an introvert, in an industry that is employed predominantly by extroverts (or so I thought). Being in the hospitality…
If you're in sales or hospitality, you've seen the importance of building a personal brand, and how it can speed up the path-to-purchase for your clients and customers. You've likely seen industry colleagues and professionals take charge of their own…