If you are a business professional, you are likely on LinkedIn. In fact, there are over 760 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
Personal branding need not be complex, yet many people find the notion of personal branding to be confusing. What is a personal brand? How does someone start a brand? What are things to consider when creating a brand? While there…
Creating a robust personal brand can attract new clients to your product or service, retain existing clients through enhanced relationships, and create influence in your industry. With a strong personal brand, you have the ability to attract new opportunities and…
You've likely heard it said, you should "build a personal brand"; and when you work for an organization, you may question whether having a personal brand is important. Your organization can carry the brand, and you carry the sales of…
If there was ever a time in our lives to seek silver linings, it has been this past year. And if you're in the meetings and events industry, you're digging deep to see the good in circumstances. Constraints have been…
(this is an update to the original post of September 2019 - includes updates as they pertain to post COVID19 sales and facility/service considerations) When I first started in meetings' site selection, I became a prospecting fiend! I did not…
One of the most poignant sites these days is a little green half-circle that encompasses one's LinkedIn profile picture. The green half-circle reads #OpenToWork. #OpenToWork In other words, one has been furloughed (and after 6 months, still has not returned....)…
When I first started working in site selection over 13 years ago, not only was I embarking on a new career path in the meetings industry, but I also had to learn a completely different skill set in order to…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…
Chances are if you follow social media and use LinkedIn to connect with the meetings industry on a somewhat regular basis, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in…