The concept of building a personal brand used to be reserved for celebrities and entrepreneurs, but there's great power and potential for those working within an organization, an "intrepreneur" to develop their personal brand as well. Not only does it…
One of the biggest questions around branding has to be the inquiry around whether to build a personal brand, or to build a business brand. When working in hospitality, this question can often manifest into whether you should build a…
So the "great pause" that was 2020 was indeed a great pause for me..... like many others, I was forced to rethink my career as I saw my site selection business fall victim to COVID19. After building a business for…
Whether an entrepreneur or an intrepreneur, personal branding comes at a cost. It takes time to build a brand, as well as talent and tools to create the resources required to amplify your brand. In fact, one of the biggest…
In much the same way that a corporation has a branding strategy, more and more individuals are creating their own personal brands to help connect better with their customers and clients. Personal branding can be a very effective marketing tool…
You're at a networking event, and the often-dreaded question inevitably pops up. "So, what do you do?" Four words, complete dread. What DO I do? How do I explain it without boring this person? Will they understand what it is…
When you win an award, or receive accolades for a job well done, how do you respond? Do you respond with a genuine "thank you" and acknowledge that you do, in fact, possess the skills and knowledge required to receive…
It isn't a skill that I have a high proficiency in, but I find that when I include storytelling in my blog posts, videos and social media, I receive more engagement. People can relate to stories, they can empathize with…
Think back to the last time you made a big purchase.... you likely did not go into the transaction lightly. You put in the research, maybe talked to others about their experiences, and inevitably trusted that the purchasing decision you…
Tea Time Chats are monthly recorded calls with various industry friends and leaders to talk about the meetings and events industry, as well as a personal look at the habits, successes and challenges of our respected colleagues. Videos here are…