Ever scrolled through Instagram, noticing influencers promoting brands and thought, "Well, personal branding is just for them"? Think again. Personal branding isn't just for the latest pop sensation or a YouTube superstar. It's for **you**. Yes, especially if you're in…
You’ve probably heard it a thousand times by now - the online world is saturated. Every day, there's a flood of new articles, videos, and social media posts. With such immense competition, can someone like you, especially if you're just…
It's an age-old debate: Is content truly king? For many business professionals, the constant buzz around content creation can feel overwhelming and, quite frankly, unnecessary. However, dismissing content creation as just another fleeting trend might be costing your business more…
We've all been there, haven't we? Scrolling through our LinkedIn feed, getting sucked into the vortex of professional jealousy as we witness the parade of perfectly curated, uber-professional, and glossy content. It's enough to make any self-respecting non-designer throw up…
There's a common adage that's been making the rounds in the business world for years: "The sale is just the beginning". But what does it truly mean, especially for a B2B salesperson? For anyone who is in sales, and then…
As the world grows increasingly digitized, there's a quaint charm to voicemails. It's an intimate touchpoint, a brief message that you carefully craft for someone's ears. However, leaving a voicemail can also feel like casting a message in a bottle…
In the digital realm, your words are your lifeline. They're your handshake, your first impression, your pitch, all rolled into one neat, easily editable package. And nowhere is this truer than in sales emails. Moving your prospects along the path-to-purchase…
Have you ever pondered why cold calling, despite its reputation, remains one of the most vital sales strategies in the business-to-business (B2B) landscape? Yes, you read it right. Cold calling is not extinct! Instead, it has evolved to be more…
My friends, can you believe we're already halfway through the year? June and July are a great time of year to pause, reflect, and re-ignite our yearly goals. As we embark on this mid-year goals review journey, let's explore the…
So confession time, I’m a raging introvert. Networking receptions were never comfortable for me and often left me feeling overwhelmed and tongue-tied. But then a funny thing happened on the way to the theatre…. I discovered LinkedIn and its powerful…