If You’re Not Posting on LinkedIn, You’re Not Really Showing Up

June 19, 2025
LinkedIn, Personal Branding, Social Media, Social Selling, Storytelling

You’ve spent hours fine-tuning your LinkedIn profile.
You’ve carefully expanded your network with ideal clients, collaborators, and colleagues.

And yet… nothing’s happening.

If you’ve been wondering why your inbox is quieter than a Sunday morning and your visibility isn’t climbing, let me clue you in on the real secret weapon: your content.

While your profile is a key piece of your LinkedIn presence, it’s your content that truly moves the needle. Without it, you’re basically hiding in plain sight.

Let’s unpack why content is king—and why your success depends on showing up.

Your Profile is Prime Real Estate—But Only If People Visit

Imagine your LinkedIn profile is a gorgeous storefront. Your headline sparkles, your About section oozes credibility, and your banner image screams, “I know my stuff!”

But now picture that storefront hidden on a deserted street, with no foot traffic, no map pins, no signs pointing toward it.

That’s what happens when you don’t create content.
No one knows you’re there.

Even though LinkedIn’s algorithm is designed to reward connection, it still needs something to surface. And content is what feeds it.

When you post, you’re creating little doorways that lead people to your profile. Whether it’s a tip, an insight, a story, or a hot take, that post is your handshake. It’s your voice across a noisy room saying, “Hey! This might help you.”

Without content, people aren’t being guided to check you out. And when they don’t check you out, they don’t connect. Or inquire. Or refer. So while your profile is essential, it can’t work unless your content is out there doing the heavy lifting.

Content Is the Reminder Your Network Needs

So, you’ve built a network—yay! But let’s be honest: people are busy. Their feeds are full. They’re not thinking about you 24/7.

Unless… you show up.

When you post content regularly, you’re gently reminding your network, “I’m still here, and I still help people like you.” It’s not pushy. It’s presence.

This consistent visibility:

Keeps you top of mind when someone needs your services
Positions you as the go-to expert in your niche
Sparks engagement and deeper conversations
Grows your reach as others interact and share

Without content, even the most thoughtfully curated network forgets you exist. But with content, you stay relevant—and relevant people get remembered.

Content Converts: No Funnels Required

Here’s where things get exciting.
Content doesn’t just build brand awareness—it also builds trust.

When you share your thoughts, stories, and strategies, your audience learns more about how you think, how you help, and what makes you different. That’s what moves people from lurkers to leads.

And unlike traditional cold pitches or sales funnels, content works in the background:

Someone sees your post
They nod, maybe even comment
Then they stalk your profile
Then they read your About section
Then they message you or book a call

You didn’t “sell” to them. You just showed up and shared value.
And that, for introverted professionals especially, is the kind of marketing that actually feels good.

You Don’t Need to Post Every Day to Win

Now, if your palms are getting sweaty thinking, “This sounds exhausting,” I hear you.

But here’s the kicker: you don’t need to post constantly to be seen.

According to the latest algorithm data, only 3% of LinkedIn’s 1 billion users post content more than once a week. That’s it. And guess what? Those are the folks who show up in the feed.

Meanwhile, the other 97% are just scrolling—watching, lurking, and maybe liking.

With a few small tweaks to the time you spend on LinkedIn, you too can become a 3%er—someone who posts with purpose, once or twice a week.

Even a small, consistent effort will put you miles ahead of the competition.

But What If You’re Not “A Content Person”?

Ah I hear you, the “I don’t know what to say” feeling. Totally normal.

Good news – you don’t have to be a writer, an influencer, or a thought leader to create great LinkedIn content. You just have to be helpful. Human. Honest.

Think about what your audience is struggling with right now. Then ask:

What do they need to hear today?
What have you recently learned that could benefit them?
What questions do you answer over and over again?

Content doesn’t have to be profound. It just has to be you, showing up to serve.

And with a few frameworks in your back pocket, you can easily plan out a month of posts in one sitting—without crying into your coffee.

Ready to Show Up, Stand Out, and Sell (Gently)?

If your profile is the party invitation, your content is the conversation that makes people want to stay.

It doesn’t take much.
Just a sprinkle of strategy, a dash of consistency, and the courage to post—even if your finger hovers nervously over the “Post” button.

And if you want a step-by-step plan that makes content creation feel light instead of heavy, I’ve got you.

Join me on June 24th for my 2-hour LinkedIntensive workshop
I’ll walk you through how to: