Some people hesitate to invest in personal branding because they can’t see a clear return on investment (ROI). It’s not as straightforward as tracking ad clicks or revenue from a sales call, so they assume it’s not worth their time…
As the world grows increasingly digitized, there's a quaint charm to voicemails. It's an intimate touchpoint, a brief message that you carefully craft for someone's ears. However, leaving a voicemail can also feel like casting a message in a bottle…
In the digital realm, your words are your lifeline. They're your handshake, your first impression, your pitch, all rolled into one neat, easily editable package. And nowhere is this truer than in sales emails. Moving your prospects along the path-to-purchase…
Have you ever pondered why cold calling, despite its reputation, remains one of the most vital sales strategies in the business-to-business (B2B) landscape? Yes, you read it right. Cold calling is not extinct! Instead, it has evolved to be more…
So confession time, I’m a raging introvert. Networking receptions were never comfortable for me and often left me feeling overwhelmed and tongue-tied. But then a funny thing happened on the way to the theatre…. I discovered LinkedIn and its powerful…
There’s no escaping it, social media has become an integral part of our lives, and it's not just for sharing funny cat videos or stalking our exes. No, my friend, it has evolved into something much more powerful—a social selling…
Hey there, social media enthusiasts! We all know that social media platforms have become absolute goldmines for businesses and professionals to expand their networks and rake in those sweet sales. And when it comes to professional networking, LinkedIn takes the…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…