If you're in sales or hospitality, you've seen the importance of building a personal brand, and how it can speed up the path-to-purchase for your clients and customers. You've likely seen industry colleagues and professionals take charge of their own…
So my soapbox has been inbound marketing, for a long time. As someone passionate about meetings and events, it just made better sense to me to attract clients through value-based interactions versus the hard-cold sell tactics of other industries. If…
If you are a B2B sales professional, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community. Your LinkedIn profile will be one…
If you are a sales professional or "intrepreneur" and work for a parent organization, promoting your product or service will look different than those that are "entrepreneurs" and have full control over their social media messaging. As an employee, there…
While the power of LinkedIn cannot be disputed as the best B2B platform, LinkedIn is still relatively new to many of its B2B users. In fact, on the daily I receive connection invitations from those in my industry whom I've…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 760 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…