If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
The hospitality industry is a great place to start to build a personal brand, but once your brand is created, then what? When you're in hospitality, you're in the "experience" business, so our industry is prime for those creative individuals…
If you're in sales or hospitality, you've seen the importance of building a personal brand, and how it can speed up the path-to-purchase for your clients and customers. You've likely seen industry colleagues and professionals take charge of their own…
While the power of LinkedIn cannot be disputed as the best B2B platform, LinkedIn is still relatively new to many of its B2B users. In fact, on the daily I receive connection invitations from those in my industry whom I've…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 760 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…