It isn't a skill that I have a high proficiency in, but I find that when I include storytelling in my blog posts, videos and social media, I receive more engagement. People can relate to stories, they can empathize with…
I remember when I first realized I had a personal brand. It was a few months after I launched my blog, and a few people commented on how they enjoyed the content. Through my blog, I had somehow created a…
Chances are if you follow social media and use LinkedIn to connect with professionals in your industry, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in fact, the phrase was…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…
“Send me a DM!” It’s a new phrase in our modern vocabulary that is recognized by social media users regardless of the platform. LinkedIn, the world’s most popular B2B business platform, also has the feature to direct message, or DM,…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
We're back my friends! Back to hectic travel schedules, back to creating proposals for our meeting planner clients, back to contracting for meetings! We're really busy getting business in the door of our hotel and destination, as well as preparing…
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…