Your Niche Is Not a Tattoo (So Stop Treating It Like One)

November 13, 2025
Introverts, LinkedIn, Personal Branding & Thought Leadership, Social Selling

You ever look back at an old version of yourself and think, “Bless her heart… she was trying”?

Yeah. That’s how I feel when I read my first LinkedIn headline from 2016. (If you’re curious: “Helping meeting pros elevate their event planning game.” It was cute. It fit the times.

That was my first niche. And it worked… until it didn’t.

Back then, I was just starting to explore what it meant to build a personal brand online. I knew I wanted to help my people, my clients, the folks that are what I was…. a (recovering) meeting planner turned site sourcing professional.
I knew I had the experience, but I didn’t yet know how my voice, perspective, or how it would evolve (Spoiler: it really did.)

If you’re an overthinking professional trying to build your brand or thought leadership presence, let me offer you this one comforting truth:

Your niche is not a lifelong commitment. It’s a current best guess.

Niching Is a Starting Point, Not a Cage

Somewhere along the way, you read “find your niche” and heard “carve it in stone and never waver again.”

Here’s what most folks don’t tell you:
You can’t pivot if you’re paralyzed trying to pick the “perfect” thing.

And as introverts, perfectionism often masquerades as protection.
(“I can’t possibly start posting until I figure out exactly who I serve and how and why and what they had for breakfast last Tuesday…”)

Instead of trying to get it perfect, try to get it directional.

Start with:

Who already resonates with your work or voice?
What problems do you solve without even realizing?
What topics make you ranty (in the best, most passionate way)?

Let your niche emerge from your experience, not imprison you in indecision.

Niching ≠ Saying No to Everything Else

Let’s clear this up right now:

Niching doesn’t mean you have to shut the door on every other interest, skill, or audience.

It just means you’re choosing one door to walk through first so people know how to find you.

Think of it like this: Your niche is the welcome mat.
It helps people recognize they’re in the right place.
You can always invite them into other rooms later.

Your Niche Will Change (That’s the Point)

Here’s something else no one warns you about:
The more you show up and serve, the more your niche will evolve.

Maybe you start out writing content for overwhelmed solopreneurs…
…and six months later, it’s clear you’re actually meant to help neurodivergent creatives streamline their business systems.
Cool. Evolve.

Or maybe you start with LinkedIn tips for B2B sales pros…
…and realize your real magic is helping introverts rewrite their brand stories so they actually get seen.
(Hi, it’s me.)

This evolution isn’t failure. It’s feedback.
It means your brand is growing with you — as it should.

Want a sneak peak into my evolution? Buckle up…

helping meeting planners with meeting planning
helping hospitality professionals with LinkedIn
B2B professionals….. Personal branding….. introverts….. thought leadership…..

So over the years, my niche has changed NUMEROUS times…. from what my niche core teaching was, to who my niche core audience was.

Does that mean I was subscribing to the “spray and pray” approach? No. It meant with each piece of feedback (be it social media engagement, who energized me, who drained me, what topics lit me up), that I evolved into who I serve and how I serve them, today –>

“Helping thoughtful professionals create impact, not noise, with their thought leadership and personal brands, so that they can attract leads and do business differently, authentically.”

For today….

For the Overthinkers: How to Pick a Niche Without Melting Down

If you’re stuck in analysis paralysis, try this:

Ask yourself: What do people already ask me for help with?
Those “Can I pick your brain?” requests are gold.

Now, filter that through these questions:

What do I love helping with?
Who do I feel most energized serving?
What’s the transformation I help them create?

Boom. Working niche.

It’s not your forever. It’s your for-now.
And that’s more than enough to get started.

Final Thoughts From a Niche-Hopper

I’ve had at least four “niches” in my business journey so far.

Not one of them was a waste. Each one taught me something — about my audience, my values, my strengths, and the way I want to work.

So no, niching isn’t about locking yourself in.
It’s about giving people a clear reason to connect with you now, knowing that your future self will adjust as needed.

Give yourself permission to experiment, refine, and evolve out loud.
Your people will grow with you.

And if they don’t?
That just makes more room for the ones who will.

Cheers,
Leanne

P.S. Want help choosing a niche that doesn’t feel like putting yourself in a tiny LinkedIn-shaped box? I walk you through it inside my From Quiet to Credible group coaching program. We make it feel light, clear, and permissible (changing niches always allowed and empowered!)