What do you think of when you think of LinkedIn Company Pages? Perhaps phrases like this come to mind: "no engagement from clients" "little traffic" "I'm not sure what to post" "can't even get our employees to engage!" You wouldn't…
One of my favourite sections on my LinkedIn profile is my Featured Section. This feature rolled out in February 2020, and it's created an incredible opportunity for us to showcase items for those visiting our profiles. What is LinkedIn's Featured…
There is really only one thing that can pull this winter-loving tea drinker hopping into springtime, and that is my garden! I was never one to enjoy springtime; it meant saying goodbye to my skis and snowshoes and saying hello…
Our personal brands were not meant to exist in a silo. I'm a firm believer that our personal brands are only as strong as the impact we make on others in our respective communities. One of the best ways to…
So my soapbox has been inbound marketing, for a long time. As someone passionate about meetings and events, it just made better sense to me to attract clients through value-based interactions versus the hard-cold sell tactics of other industries. If…
If you are a B2B sales professional, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community. Your LinkedIn profile will be one…
If you are a sales professional or "intrepreneur" and work for a parent organization, promoting your product or service will look different than those that are "entrepreneurs" and have full control over their social media messaging. As an employee, there…
While the power of LinkedIn cannot be disputed as the best B2B platform, LinkedIn is still relatively new to many of its B2B users. In fact, on the daily I receive connection invitations from those in my industry whom I've…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 760 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…