LinkedIn is thought to be one of the world’s most powerful B2B platforms, and one of the best places to find business leads and cultivate business relationships. There are a number of activities, however, that can be done on LinkedIn…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
As the clock resets to a New Year, so does our excitement and energy to build something new and fresh for our businesses. The New Year is also a great time to look at our LinkedIn profiles, and give them…
What’s one of the biggest reasons that people are hesitant to build a personal brand? It’s one more thing on their plate, its time consuming and it's exhausting. I get it friends, personal branding can be like having another full-time…
As the world's most powerful B2B social media platform, LinkedIn is the go-to place for many industries. The hospitality industry is increasingly using LinkedIn to connect with clients and customers, and the industry's professionals are getting more and more savvy…
What do you think of when you think of LinkedIn Company Pages? Perhaps phrases like this come to mind: "no engagement from clients" "little traffic" "I'm not sure what to post" "can't even get our employees to engage!" You wouldn't…
One of my favourite sections on my LinkedIn profile is my Featured Section. This feature rolled out in February 2020, and it's created an incredible opportunity for us to showcase items for those visiting our profiles. What is LinkedIn's Featured…
There is really only one thing that can pull this winter-loving tea drinker hopping into springtime, and that is my garden! I was never one to enjoy springtime; it meant saying goodbye to my skis and snowshoes and saying hello…
Our personal brands were not meant to exist in a silo. I'm a firm believer that our personal brands are only as strong as the impact we make on others in our respective communities. One of the best ways to…
So my soapbox has been inbound marketing, for a long time. As someone passionate about meetings and events, it just made better sense to me to attract clients through value-based interactions versus the hard-cold sell tactics of other industries. If…