Chances are if you follow social media and use LinkedIn to connect with professionals in your industry, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in fact, the phrase was…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…
“Send me a DM!” It’s a new phrase in our modern vocabulary that is recognized by social media users regardless of the platform. LinkedIn, the world’s most popular B2B business platform, also has the feature to direct message, or DM,…
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
Our personal brands were not meant to exist in a silo. I'm a firm believer that our personal brands are only as strong as the impact we make on others in our respective communities. One of the best ways to…
LinkedIn has become the "go-to" social media platform for B2B professionals and their products or services. While our personal profile pages on LinkedIn are a great way for you and I to build the "know, like and trust" factor with…
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…
Personal branding is two of those buzzwords you hear a lot about lately, but with excellent reason! Personal branding helps professionals create that “know, like, and trust” factor with their communities and provides so many additional benefits. When you intentionally…