The DMs don't come from going viral. They come from showing up, consistently, for longer than feels comfortable. It was January 2020. I had just made a decision that felt a little ridiculous. I was going to talk about one…
I'll be honest with you. I wanted it. It was on my vision board. For years. It was my industry's Hall of Fame award of recognition. One of the most prestigious honours you can receive in my industry. I had…
Showing up imperfectly is still showing up. And showing up is what gets you remembered. Spring 2020. The world had officially gone sideways. My meetings and events business - the one I had poured years into - went silent overnight…
Dearest gentle reader, (Can't you tell I'm in my Bridgerton era?) In 2020, I blew up my content. Not on purpose. Or maybe it was. I had just pivoted my entire business direction, and everything I'd been posting before -…
Ready to stop sounding like a robot? When AI first burst onto the scene, we all dove in headfirst, spitting out entire articles in 30 seconds. And what did they sound like? Corporate. Buzzwordy. The written equivalent of beige. As…
You ever look back at an old version of yourself and think, “Bless her heart… she was trying”? Yeah. That’s how I feel when I read my first LinkedIn headline from 2016. (If you’re curious: “Helping meeting pros elevate their…
Why More Content Isn’t the Answer (And Might Be the Problem) If you’ve ever felt like content creation is a high-effort, low-return game, you’re not alone. Many professionals fall into the trap of thinking that more content equals more visibility,…
Let’s start with what’s happening at organizations - most small teams are "duct-taping" their content strategy together with half a Canva subscription, a shared Google Doc, and enough caffeine to make even Richard Simmons get a little dizzy. If that’s…
The Humble Brag Hack (From a Grey-Haired Canadian Introvert Who Hates Bragging) Bragging has never come naturally to me. Maybe it’s the introversion. Perhaps it’s the Canadian in me. Or maybe it’s the deep-rooted messaging women get about “not taking…
You’ve spent hours fine-tuning your LinkedIn profile. You’ve carefully expanded your network with ideal clients, collaborators, and colleagues. And yet… nothing’s happening. If you’ve been wondering why your inbox is quieter than a Sunday morning and your visibility isn’t climbing,…