5 Myths About Personal Branding
I remember when I first realized I had a personal brand. It was a few months after I launched my blog, and a few people commented on how they enjoyed the content. Through my blog, I had somehow created a…
Why Use LinkedIn To Promote Your Personal Brand as a Sales Manager
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
How to Use LinkedIn Groups To Attract Your Ideal Client
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…
How to Build Your Personal Brand on LinkedIn As a Sales Professional
I started using LinkedIn back in 2006, and while that hardly made me an early adopter (it was started in 2002), I have seen how LinkedIn has transformed and changed over the years. Every week I feel I stumble on…
LinkedIn Company Page Ideas for Hospitality
LinkedIn has become the "go-to" social media platform for B2B professionals and their products or services. While our personal profile pages on LinkedIn are a great way for you and I to build the "know, like and trust" factor with…
LinkedIn Content Creation Tips for Hospitality
The hospitality industry is a great place to start building a personal brand, but once your brand is created, then what? When you're in hospitality, you're in the "experience" business, so our industry is prime for those creative individuals who…
LinkedIn Profile Tips for Hospitality Sales Professionals Growing Their Personal Brand
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
Your LinkedIn Profile (When You Wear 2 Different Hats)
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…