There's a common adage that's been making the rounds in the business world for years: "The sale is just the beginning". But what does it truly mean, especially for a B2B salesperson? For anyone who is in sales, and then…
As the world grows increasingly digitized, there's a quaint charm to voicemails. It's an intimate touchpoint, a brief message that you carefully craft for someone's ears. However, leaving a voicemail can also feel like casting a message in a bottle…
In the digital realm, your words are your lifeline. They're your handshake, your first impression, your pitch, all rolled into one neat, easily editable package. And nowhere is this truer than in sales emails. Moving your prospects along the path-to-purchase…
Have you ever pondered why cold calling, despite its reputation, remains one of the most vital sales strategies in the business-to-business (B2B) landscape? Yes, you read it right. Cold calling is not extinct! Instead, it has evolved to be more…
There’s no escaping it, social media has become an integral part of our lives, and it's not just for sharing funny cat videos or stalking our exes. No, my friend, it has evolved into something much more powerful—a social selling…
Chances are if you follow social media and use LinkedIn to connect with professionals in your industry, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in fact, the phrase was…
One of the biggest missed opportunities in B2B sales has to be the “money left on the table” after spending hours and dollars participating in an industry tradeshow. Countless times I’ve attended such shows, and had great conversations with some…
LinkedIn has become the "go-to" social media platform for B2B professionals and their products or services. While our personal profile pages on LinkedIn are a great way for you and I to build the "know, like and trust" factor with…
We're back my friends! Back to hectic travel schedules, back to creating proposals for our meeting planner clients, back to contracting for meetings! We're really busy getting business in the door of our hotel and destination, as well as preparing…
The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative…