5 Platforms for Inbound Marketing
When I started my first blog a few years back, I really had no idea really what it was going to turn into or how it was going to evolve. In fact, I’m still figuring it out which is what…
When I started my first blog a few years back, I really had no idea really what it was going to turn into or how it was going to evolve. In fact, I’m still figuring it out which is what…
(this is an update to the article originally posted March 2018) Every year, hotel and destination professionals flock to various conferences and trade shows for meeting planners and event professionals, hoping to get their attention and bring awareness about their…
Hey #meetingpartners, if you're a seasoned hotel sales or DMO professional, you've likely experienced change at some point in your career. Change in your hotel sales market, change in territory, change in size of groups you'll be handling etc. It…
As a site selection professional, I work with a variety of different individuals on their meetings and programs, but a majority of my clients are my beloved association meeting planners, and for good reason! They do work differently than their…
(this post was originally posted February 2018; this is the revised post here) If you work in hotels sales or at a DMO, chances are you were part of a familiarization trip that invited meeting and event planners to check…
Hotel sales managers may spend countless hours in a week responding to RFPs for meeting and conference space, but see very few of those RFPs translate into confirmed business. Yes, sometimes business is won/lost over the fit of the program…
If you are in sales, which we all are, attracting the attention of ANYONE has really changed over the past few years. Inbound marketing for hotel sales managers has become the "sales tactic du jour" and for good reason. Gone…
(this is an update to my post of October 31, 2017, which you can view here, but read this one... its new and improved :)) In the age of email and social selling, many meeting planners, #eventprofs and #meetingpartners are…
Earlier this month, both Hulu and Netflix streaming services launched documentaries on the infamous Fyre Festival disaster that took place in spring 2017. Millions of dollars, thousands of people, hundreds of employees and dozens of suppliers and vendors were left…
If you're working in sales in the meetings industry, chances are you've had opportunity to work with third party meeting planners and site selection professionals on some of your programs. While some association and corporations have in-house planners that plan…