The hospitality industry is all about bringing people together. We bring them together to share a meal, talk over a drink, or host a meeting or event celebrating an occasion. Networking for meeting partners and planners is a large part…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
So the "great pause" that was 2020 was indeed a great pause for me..... like many others, I was forced to rethink my career as I saw my site selection business fall victim to COVID19. After building a business for…
(this is an update to the original post of September 2019 - includes updates as they pertain to post COVID19 sales and facility/service considerations) When I first started in meetings' site selection, I became a prospecting fiend! I did not…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…
Given that meeting planners can no longer visit hotels and destinations in person, partners have had to become creative in how they engage with their clients and prospects. An often overlooked, but extremely powerful platform, is VIDEO!! Those who create…
When I started my first blog a few years back, I really had no idea really what it was going to turn into or how it was going to evolve. In fact, I’m still figuring it out which is what…
If you are in sales, which we all are, attracting the attention of ANYONE has really changed over the past few years. Inbound marketing for hotel sales managers has become the "sales tactic du jour" and for good reason. Gone…
Its time to move on. I've finalized the paperwork, I've wrapped up loose ends and I'm heading out. I've left my job on my own volition, and its a liberating and frightening feeling! It was time for me to go,…
Networking for meeting partners and planners is a large part of what we do in the meetings industry. When I first started in this industry, the prospect of networking in a large room full of people was terribly intimidating. Truth…