Personal branding is two of those buzzwords you hear a lot about lately, but with excellent reason! Personal branding helps professionals create that “know, like, and trust” factor with their communities and provides so many additional benefits. When you intentionally…
They say “your network is your net worth”, and this also applies to the network you build on LinkedIn. As the industry continues to evolve and change in the ways sales are conducted, your LinkedIn network in hospitality can play…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
LinkedIn is thought to be one of the world’s most powerful B2B platforms, and one of the best places to find business leads and cultivate business relationships. There are a number of activities, however, that can be done on LinkedIn…
As the clock resets to a New Year, so does our excitement and energy to build something new and fresh for our businesses. The New Year is also a great time to look at our LinkedIn profiles, and give them…
Setting goals and looking ahead to your upcoming year has incredible benefits. Your business plan serves as your roadmap for all of your daily, weekly, monthly and quarterly work activities, and impacts your progress on both your larger projects and…
Setting goals and intentions for the new business year is an important step for any business, and carving out time to create those goals is an exciting and imperative time. Set yourself up for success by heading out on a…
"So tell me, hospitality professional, why would a consumer choose your product or service over your competition?" It's not a question that can be easily answered for some. In a sea of sameness, articulating our unique selling proposition and what…
If you think "social media" is the only platform on which we can amplify our personal brands, think again. There are a number of ways that you can amplify your personal brand, outside of your social media profiles, your blog…
So you’ve been working from home during the past couple of years, or maybe you’ve decided to work from home more often moving forward. Working from home can offer you an immense amount of flexibility and freedom in how you…