You're at a networking event, and the often-dreaded question inevitably pops up. "So, what do you do?" Four words, complete dread. What DO I do? How do I explain it without boring this person? Will they understand what it is…
When you win an award, or receive accolades for a job well done, how do you respond? Do you respond with a genuine "thank you" and acknowledge that you do, in fact, possess the skills and knowledge required to receive…
Think back to the last time you made a big purchase.... you likely did not go into the transaction lightly. You put in the research, maybe talked to others about their experiences, and inevitably trusted that the purchasing decision you…
Personal branding need not be complex, yet many people find the notion of personal branding to be confusing. What is a personal brand? How does someone start a brand? What are things to consider when creating a brand? While there…
You've likely heard it said, you should "build a personal brand"; and when you work for an organization, you may question whether having a personal brand is important. Your organization can carry the brand, and you carry the sales of…
(this is an update to the original post of September 2019 - includes updates as they pertain to post COVID19 sales and facility/service considerations) When I first started in meetings' site selection, I became a prospecting fiend! I did not…
One of the most poignant sites these days is a little green half-circle that encompasses one's LinkedIn profile picture. The green half-circle reads #OpenToWork. #OpenToWork In other words, one has been furloughed (and after 6 months, still has not returned....)…
When I first started working in site selection over 13 years ago, not only was I embarking on a new career path in the meetings industry, but I also had to learn a completely different skill set in order to…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…
Given that meeting planners can no longer visit hotels and destinations in person, partners have had to become creative in how they engage with their clients and prospects. An often overlooked, but extremely powerful platform, is VIDEO!! Those who create…