The hospitality industry is all about bringing people together. We bring them together to share a meal, talk over a drink, or host a meeting or event celebrating an occasion. Networking for meeting partners and planners is a large part…
Personal branding is two of those buzzwords you hear a lot about lately, but with excellent reason! Personal branding helps professionals create that “know, like, and trust” factor with their communities and provides so many additional benefits. When you intentionally…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
LinkedIn is thought to be one of the world’s most powerful B2B platforms, and one of the best places to find business leads and cultivate business relationships. There are a number of activities, however, that can be done on LinkedIn…
"So tell me, hospitality professional, why would a consumer choose your product or service over your competition?" It's not a question that can be easily answered for some. In a sea of sameness, articulating our unique selling proposition and what…
If you think "social media" is the only platform on which we can amplify our personal brands, think again. There are a number of ways that you can amplify your personal brand, outside of your social media profiles, your blog…
So you’ve been working from home during the past couple of years, or maybe you’ve decided to work from home more often moving forward. Working from home can offer you an immense amount of flexibility and freedom in how you…
I'm a slave to my goals. It's not a healthy relationship and I'm working hard to become more "flexible" when it comes to my personal branding goals. But I'm wired in a way that if I don't set goals, in…
Nothing breaks my heart more than hearing about my students and peers' personal branding goals, dreams and ambitions, just to find out later that they've had some setbacks and they didn't meet the goals they set around developing their personal…
One of the biggest defining moments in my personal brand was when I decided to embrace my natural tendency to be an introvert, in an industry that is employed predominantly by extroverts (or so I thought). Being in the hospitality…