The work that made you brilliant came easily. The words for it never will. Nobody warns you about that part. Last week at CMEE, I sat in a session next to a woman from the Collective. Someone I trust completely…
For years, word of mouth was your whole marketing plan. Then word of mouth went quiet. Three conversations in the last month. Three people I respect. Almost the same story each time. The first one told me the phone used…
I spent weeks trying to cram my framework into a clever acronym. Turns out the problem was never the name. When I created my branding program, I hit a wall I did not see coming. Not the curriculum. Not the…
The most important work I do all year happens out in the quiet, away from my desk and laptop. By the time you read this, I'll be sitting by a lake with a marshmallow on a stick and my phone…
Nobody was going to hand me a certificate that said I was qualified to be found. So I built my own system instead. Years ago, before I had any personal branding method to sell anyone, I had a meeting broker…
I read a LinkedIn profile last week that stopped me cold. It belonged to a woman building the exact thing I want to build. My first thought was the worst one: there's no room for me. I read a…
An eighteen-year-old's capstone asked: why should kids have it all figured out at 18? I'm in my fifties and still don't. Turns out, that's the point. A couple of weeks ago, my son Nolan told me about a capstone…
Everyone's bracing to be replaced by a machine. But when something really matters, you still call a human. So does the person who needs you. Think about the last time you were genuinely stuck on something that mattered. Not a…
You've been solving a problem other people are still stuck in. That's not a coincidence. That's a business. My son Nolan is deep in graduation month. Parties, photos, and a steady stream of congratulatory messages about the coveted entrepreneurial scholarship…
Strategy is a good filter. It's also a good excuse. The message landed in my inbox two weeks before WEC. "Leanne, I've double-booked myself. Can you moderate a session for me?" My first instinct was the sensible one. Moderation is…