"So tell me, hospitality professional, why would a consumer choose your product or service over your competition?" It's not a question that can be easily answered for some. In a sea of sameness, articulating our unique selling proposition and what…
One of the biggest questions around branding has to be the inquiry around whether to build a personal brand, or to build a business brand. When working in hospitality, this question can often manifest into whether you should build a…
When I started my first blog a few years back, I really had no idea really what it was going to turn into or how it was going to evolve. In fact, I’m still figuring it out which is what…