It isn't a skill that I have a high proficiency in, but I find that when I include storytelling in my blog posts, videos and social media, I receive more engagement. People can relate to stories, they can empathize with…
As we head back into our offices, back to our meetings and conferences, and into a brand new year, having a personal brand has never been more important. For many of our industries, we're coming out of a year of…
Creating a robust personal brand can attract new clients to your product or service, retain existing clients through enhanced relationships, and create influence in your industry. With a strong personal brand, you have the ability to attract new opportunities and…
Chances are if you follow social media and use LinkedIn to connect with professionals in your industry, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in fact, the phrase was…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
Our personal brands were not meant to exist in a silo. I'm a firm believer that our personal brands are only as strong as the impact we make on others in our respective communities. One of the best ways to…
The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative…
The hospitality industry is all about bringing people together. We bring them together to share a meal, talk over a drink, or host a meeting or event celebrating an occasion. Networking for meeting partners and planners is a large part…
Personal branding is two of those buzzwords you hear a lot about lately, but with excellent reason! Personal branding helps professionals create that “know, like, and trust” factor with their communities and provides so many additional benefits. When you intentionally…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…