Personal branding need not be complex, yet many people find the notion of personal branding to be confusing. What is a personal brand? How does someone start a brand? What are things to consider when creating a brand? While there…
You've likely heard it said, you should "build a personal brand"; and when you work for an organization, you may question whether having a personal brand is important. Your organization can carry the brand, and you carry the sales of…
(this is an update to the original post of September 2019 - includes updates as they pertain to post COVID19 sales and facility/service considerations) When I first started in meetings' site selection, I became a prospecting fiend! I did not…
One of the most poignant sites these days is a little green half-circle that encompasses one's LinkedIn profile picture. The green half-circle reads #OpenToWork. #OpenToWork In other words, one has been furloughed (and after 6 months, still has not returned....)…
When I first started working in site selection over 13 years ago, not only was I embarking on a new career path in the meetings industry, but I also had to learn a completely different skill set in order to…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…
Given that meeting planners can no longer visit hotels and destinations in person, partners have had to become creative in how they engage with their clients and prospects. An often overlooked, but extremely powerful platform, is VIDEO!! Those who create…
Hey Friends, thank you for hanging in with me on this series for creating new habits in a 30 Day Challenge! If you missed part 1, please go visit that blog post now and download the 30 Day Challenge, Part…
If your routine is anything like mine, it has been COMPLETELY upended with COVID19. Many of us are now working from home, with spouses, children and other dependents running around us. While this life disruption comes with a great many…
As an industry that “walks the walk” and “talks the talk”, meeting planners and partners come together quite often for meetings and conferences. For introverted professionals, networking can become quite exhausting and rather stressful. Here are some tips to help…