Why Your Next Event Needs an AI Workshop (Not Another Tools List)

July 31, 2025
AI, Productivity

Why does your next event need an AI workshop?

I’ve sat in many a conference session where the topic was AI. The speaker was engaging, the slides were sleek, and the list of tools? Impressive. ChatGPT, Midjourney, Jasper, Grammarly, Notion AI, and a dozen more I couldn’t scribble down fast enough.

It was fun. It was flashy. And it was absolutely useless.

Not because the tools weren’t valuable—they were. But because we never got beyond the surface. There was no time actually to learn how to use any of them. We walked out with a new list and no idea how to implement. Additionally, we were left feeling overwhelmed, not empowered.

Audiences Are Over the Hype

These days, event audiences have evolved. The days of, “Whoa, there’s an AI for that?” are long gone. Your attendees already know these tools exist. Therefore, they’re looking for more than awareness—they want application.

They’re thinking:

“How do I write better LinkedIn posts with ChatGPT?”
“Can this tool really help me prep for a client pitch?”
“How do I avoid sounding like a robot when I use AI to write?”

In other words, they’re past inspiration and ready for implementation.

Give Them One Tool, One Deep Dive

Instead of skimming the surface of 15 AI tools, imagine giving your audience a single tool—like ChatGPT—and walking them through exactly how to use it. Not just theory. Not just a highlight reel of use cases. But actual, hands-on guidance that makes a difference:

Real prompts they can try right there.
Real use cases tailored to their profession.
Real transformation that builds confidence.

Moreover, imagine the value of everyone in the room being able to immediately apply what they learned. When attendees can use what they learned that same day, that’s ROI. That’s a session they’ll remember. That’s a session they’ll talk about.

The ROI Isn’t in the Tools List

Let’s be honest—a long list of AI tools feels productive, but often ends up as another tab in someone’s notes app. Consequently, the excitement fizzles before they even get back to their desk.

In contrast, a deep dive into one powerful tool builds muscle memory. It builds trust in their ability to integrate AI into their workflow. And most importantly, it builds buy-in from attendees that this AI thing isn’t just a trend—it’s a tool for their long-term success.

What Event Planners Need to Hear

If you’re planning an event or curating a conference track, here are some truths your audience won’t tell you directly—but they’re definitely thinking:

AI overwhelm is real. Between all the newsletters, webinars, and YouTube explainers, people are flooded. Your attendees don’t need more tools. They need confidence.
Sticky skills stick. A single, clear takeaway will resonate more deeply than a dozen scattered ones. When attendees can repeat a technique to their team the next day, your session becomes memorable.
Learning beats listing. When people get hands-on time, they retain more. A ChatGPT deep dive helps attendees walk out with a new habit, not just a new headline.
Your audience wants quick wins. Give them something they can use in the next email they write, the next pitch they deliver, or the next LinkedIn post they publish.

Here’s What a ChatGPT Workshop Looks Like

So what does this look like in action? My ChatGPT sessions are:

Tactile — everyone has their laptop open, fingers flying, minds turning. This isn’t sit-back-and-listen content. It’s roll-up-your-sleeves-and-try-it learning.
Tailored — whether your audience is made up of entrepreneurs, sales professionals, educators, or marketers, the prompts, workflows, and exercises are all designed to meet them where they are.
Transformational — people walk in curious, and walk out confident. In just one session, they go from “I don’t know where to start” to “I can’t believe I wasn’t using this sooner.”

Let’s Talk Outcomes

When you book me to deliver ChatGPT training, you’re not just filling a time slot. You’re giving your audience:

A clear use case they can apply immediately
A repeatable workflow that saves them time every week
A boost in confidence that sticks long after the session ends

And you, dear planner, get glowing feedback, high ratings, and attendees who feel like their time was well spent.

AI Can Be Practical, Not Just Theoretical

We’re moving into a season where AI is becoming less of a novelty and more of a necessity. That shift means conferences need to evolve too. People no longer want to know about AI. They want to know how to use it.

Thus, if your AI speaker isn’t getting hands-on with one tool, offering focused instruction, and empowering people to do something immediately, you’re leaving value on the table.