5 Myths About Personal Branding
I still remember the moment I realized I had my very own personal brand. It happened a few months after I launched my blog, and a couple of people actually took the time to comment on how much they enjoyed…
Storytelling to Build Your Personal Brand
It isn't a skill that I have a high proficiency in, but I find that when I include storytelling in my blog posts, videos and social media, I receive more engagement. People can relate to stories, they can empathize with…
Personal Branding and Its Importance for B2B Professionals
Chances are if you follow social media and use LinkedIn to connect with professionals in your industry, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in fact, the phrase was…
Why Use LinkedIn To Promote Your Personal Brand as a Sales Manager
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
How to Use LinkedIn Groups To Attract Your Ideal Client
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…
Do’s and Don’t of LinkedIn DMs
“Send me a DM!” It’s a new phrase in our modern vocabulary that is recognized by social media users regardless of the platform. LinkedIn, the world’s most popular B2B business platform, also has the feature to direct message, or DM,…
7 Tips on How to Prepare for a Tradeshow for Meeting Partners
We're back my friends! Back to hectic travel schedules, back to creating proposals for our meeting planner clients, back to contracting for meetings! We're really busy getting business in the door of our hotel and destination, as well as preparing…
LinkedIn Profile Tips for Hospitality Sales Professionals Growing Their Personal Brand
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
Tips for Engaging LinkedIn Connections
The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…
Behind the Scenes Ideas for Meetings, Events and Hospitality
The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative…