There's a common adage that's been making the rounds in the business world for years: "The sale is just the beginning". But what does it truly mean, especially for a B2B salesperson? For anyone who is in sales, and then…
As the world grows increasingly digitized, there's a quaint charm to voicemails. It's an intimate touchpoint, a brief message that you carefully craft for someone's ears. However, leaving a voicemail can also feel like casting a message in a bottle…
In the digital realm, your words are your lifeline. They're your handshake, your first impression, your pitch, all rolled into one neat, easily editable package. And nowhere is this truer than in sales emails. Moving your prospects along the path-to-purchase…
Have you ever pondered why cold calling, despite its reputation, remains one of the most vital sales strategies in the business-to-business (B2B) landscape? Yes, you read it right. Cold calling is not extinct! Instead, it has evolved to be more…
“Send me a DM!” It’s a new phrase in our modern vocabulary that is recognized by social media users regardless of the platform. LinkedIn, the world’s most popular B2B business platform, also has the feature to direct message, or DM,…
One of the biggest missed opportunities in B2B sales has to be the “money left on the table” after spending hours and dollars participating in an industry tradeshow. Countless times I’ve attended such shows, and had great conversations with some…
LinkedIn has become the "go-to" social media platform for B2B professionals and their products or services. While our personal profile pages on LinkedIn are a great way for you and I to build the "know, like and trust" factor with…
We're back my friends! Back to hectic travel schedules, back to creating proposals for our meeting planner clients, back to contracting for meetings! We're really busy getting business in the door of our hotel and destination, as well as preparing…
"So tell me, hospitality professional, why would a consumer choose your product or service over your competition?" It's not a question that can be easily answered for some. In a sea of sameness, articulating our unique selling proposition and what…
One of the biggest questions around branding has to be the inquiry around whether to build a personal brand, or to build a business brand. When working in hospitality, this question can often manifest into whether you should build a…