In much the same way that a corporation has a branding strategy, more and more individuals are creating their own personal brands to help connect better with their customers and clients. Personal branding can be a very effective marketing tool…
You're at a networking event, and the often-dreaded question inevitably pops up. "So, what do you do?" Four words, complete dread. What DO I do? How do I explain it without boring this person? Will they understand what it is…
When you win an award, or receive accolades for a job well done, how do you respond? Do you respond with a genuine "thank you" and acknowledge that you do, in fact, possess the skills and knowledge required to receive…
Think back to the last time you made a big purchase.... you likely did not go into the transaction lightly. You put in the research, maybe talked to others about their experiences, and inevitably trusted that the purchasing decision you…
Personal branding need not be complex, yet many people find the notion of personal branding to be confusing. What is a personal brand? How does someone start a brand? What are things to consider when creating a brand? While there…
One of the most poignant sites these days is a little green half-circle that encompasses one's LinkedIn profile picture. The green half-circle reads #OpenToWork. #OpenToWork In other words, one has been furloughed (and after 6 months, still has not returned....)…
When I first started working in site selection over 13 years ago, not only was I embarking on a new career path in the meetings industry, but I also had to learn a completely different skill set in order to…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…
Hey Friends, thank you for hanging in with me on this series for creating new habits in a 30 Day Challenge! If you missed part 1, please go visit that blog post now and download the 30 Day Challenge, Part…
If your routine is anything like mine, it has been COMPLETELY upended with COVID19. Many of us are now working from home, with spouses, children and other dependents running around us. While this life disruption comes with a great many…