Why I Changed My Personal Brand
So the "great pause" that was 2020 was indeed a great pause for me..... like many others, I was forced to rethink my career as I saw my site selection business fall victim to COVID19. After building a business for…
Create a Personal Brand on a Budget
Whether an entrepreneur or an intrepreneur, personal branding comes at a cost. It takes time to build a brand, as well as talent and tools to create the resources required to amplify your brand. In fact, one of the biggest…
The Three Things Your Personal Brand Should Always Communicate
In much the same way that a corporation has a branding strategy, more and more individuals are creating their own personal brands to help connect better with their customers and clients. Personal branding can be a very effective marketing tool…
How to Create an Elevator Pitch As a Hospitality Professional
You're at a networking event, and the often-dreaded question inevitably pops up. "So, what do you do?" Four words, complete dread. What DO I do? How do I explain it without boring this person? Will they understand what it is…
Overcoming Imposter Syndrome When Working On Your Personal Brand
When you win an award, or receive accolades for a job well done, how do you respond? Do you respond with a genuine "thank you" and acknowledge that you do, in fact, possess the skills and knowledge required to receive…
Authentic Personal Branding in Sales
Think back to the last time you made a big purchase.... you likely did not go into the transaction lightly. You put in the research, maybe talked to others about their experiences, and inevitably trusted that the purchasing decision you…
5 Key Dimensions When Developing a Personal Brand for Sales Professionals
Personal branding need not be complex, yet many people find the notion of personal branding to be confusing. What is a personal brand? How does someone start a brand? What are things to consider when creating a brand? While there…
Starting Over. Tips For Meetings Industry Professionals Looking to Redefine Their Career
One of the most poignant sites these days is a little green half-circle that encompasses one's LinkedIn profile picture. The green half-circle reads #OpenToWork. #OpenToWork In other words, one has been furloughed (and after 6 months, still has not returned....)…
Changing Careers in Meetings and Events Industry – Leanne’s Story
When I first started working in site selection over 13 years ago, not only was I embarking on a new career path in the meetings industry, but I also had to learn a completely different skill set in order to…
What is Social Selling or Relationship Selling?
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…