The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…
Personal branding is two of those buzzwords you hear a lot about lately, but with excellent reason! Personal branding helps professionals create that “know, like, and trust” factor with their communities and provides so many additional benefits. When you intentionally…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
If you think "social media" is the only platform on which we can amplify our personal brands, think again. There are a number of ways that you can amplify your personal brand, outside of your social media profiles, your blog…
One of the biggest defining moments in my personal brand was when I decided to embrace my natural tendency to be an introvert, in an industry that is employed predominantly by extroverts (or so I thought). Being in the hospitality…
If you're in sales or hospitality, you've seen the importance of building a personal brand, and how it can speed up the path-to-purchase for your clients and customers. You've likely seen industry colleagues and professionals take charge of their own…
The concept of building a personal brand used to be reserved for celebrities and entrepreneurs, but there's great power and potential for those working within an organization, an "intrepreneur" to develop their personal brand as well. Not only does it…
One of the biggest questions around branding has to be the inquiry around whether to build a personal brand, or to build a business brand. When working in hospitality, this question can often manifest into whether you should build a…
So the "great pause" that was 2020 was indeed a great pause for me..... like many others, I was forced to rethink my career as I saw my site selection business fall victim to COVID19. After building a business for…
Whether an entrepreneur or an intrepreneur, personal branding comes at a cost. It takes time to build a brand, as well as talent and tools to create the resources required to amplify your brand. In fact, one of the biggest…