The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…
Personal branding is two of those buzzwords you hear a lot about lately, but with excellent reason! Personal branding helps professionals create that “know, like, and trust” factor with their communities and provides so many additional benefits. When you intentionally…
They say “your network is your net worth”, and this also applies to the network you build on LinkedIn. As the industry continues to evolve and change in the ways sales are conducted, your LinkedIn network in hospitality can play…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
LinkedIn is thought to be one of the world’s most powerful B2B platforms, and one of the best places to find business leads and cultivate business relationships. There are a number of activities, however, that can be done on LinkedIn…
As the clock resets to a New Year, so does our excitement and energy to build something new and fresh for our businesses. The New Year is also a great time to look at our LinkedIn profiles, and give them…
One of my favourite sections on my LinkedIn profile is my Featured Section. This feature rolled out in February 2020, and it's created an incredible opportunity for us to showcase items for those visiting our profiles. What is LinkedIn's Featured…
If you are in sales, which we all are, attracting the attention of ANYONE has really changed over the past few years. Inbound marketing for hotel sales managers has become the "sales tactic du jour" and for good reason. Gone…