5 Myths About Personal Branding
I still remember the moment I realized I had my very own personal brand. It happened a few months after I launched my blog, and a couple of people actually took the time to comment on how much they enjoyed…
Why Use LinkedIn To Promote Your Personal Brand as a Sales Manager
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
How to Use LinkedIn Groups To Attract Your Ideal Client
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…
LinkedIn Company Page Ideas for Hospitality
LinkedIn has become the "go-to" social media platform for B2B professionals and their products or services. While our personal profile pages on LinkedIn are a great way for you and I to build the "know, like and trust" factor with…
LinkedIn Profile Tips for Hospitality Sales Professionals Growing Their Personal Brand
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
Your LinkedIn Profile (When You Wear 2 Different Hats)
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
How to Set Yourself Apart From The Competition Using Your Personal Brand
"So tell me, hospitality professional, why would a consumer choose your product or service over your competition?" It's not a question that can be easily answered for some. In a sea of sameness, articulating our unique selling proposition and what…
Defining Your Ideal Client
(this is an update to the original post of September 2019 - includes updates as they pertain to post COVID19 sales and facility/service considerations) When I first started in meetings' site selection, I became a prospecting fiend! I did not…
What is Social Selling or Relationship Selling?
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…
5 Platforms for Inbound Marketing
When I started my first blog a few years back, I really had no idea really what it was going to turn into or how it was going to evolve. In fact, I’m still figuring it out which is what…