We've all been there, haven't we? Scrolling through our LinkedIn feed, getting sucked into the vortex of professional jealousy as we witness the parade of perfectly curated, uber-professional, and glossy content. It's enough to make any self-respecting non-designer throw up…
Have you ever pondered why cold calling, despite its reputation, remains one of the most vital sales strategies in the business-to-business (B2B) landscape? Yes, you read it right. Cold calling is not extinct! Instead, it has evolved to be more…
So confession time, I’m a raging introvert. Networking receptions were never comfortable for me and often left me feeling overwhelmed and tongue-tied. But then a funny thing happened on the way to the theatre…. I discovered LinkedIn and its powerful…
There’s no escaping it, social media has become an integral part of our lives, and it's not just for sharing funny cat videos or stalking our exes. No, my friend, it has evolved into something much more powerful—a social selling…
I still remember the moment I realized I had my very own personal brand. It happened a few months after I launched my blog, and a couple of people actually took the time to comment on how much they enjoyed…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…
LinkedIn has become the "go-to" social media platform for B2B professionals and their products or services. While our personal profile pages on LinkedIn are a great way for you and I to build the "know, like and trust" factor with…
If you are a B2B sales professional in the hospitality industry, there's no better social media platform than LinkedIn to find your ideal clients. LinkedIn is a great place to research, connect with, and nurture your ideal community and find…
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…