Ever scrolled through Instagram, noticing influencers promoting brands and thought, "Well, personal branding is just for them"? Think again. Personal branding isn't just for the latest pop sensation or a YouTube superstar. It's for **you**. Yes, especially if you're in…
You’ve probably heard it a thousand times by now - the online world is saturated. Every day, there's a flood of new articles, videos, and social media posts. With such immense competition, can someone like you, especially if you're just…
It's an age-old debate: Is content truly king? For many business professionals, the constant buzz around content creation can feel overwhelming and, quite frankly, unnecessary. However, dismissing content creation as just another fleeting trend might be costing your business more…
We've all been there, haven't we? Scrolling through our LinkedIn feed, getting sucked into the vortex of professional jealousy as we witness the parade of perfectly curated, uber-professional, and glossy content. It's enough to make any self-respecting non-designer throw up…
Have you ever pondered why cold calling, despite its reputation, remains one of the most vital sales strategies in the business-to-business (B2B) landscape? Yes, you read it right. Cold calling is not extinct! Instead, it has evolved to be more…
So confession time, I’m a raging introvert. Networking receptions were never comfortable for me and often left me feeling overwhelmed and tongue-tied. But then a funny thing happened on the way to the theatre…. I discovered LinkedIn and its powerful…
There’s no escaping it, social media has become an integral part of our lives, and it's not just for sharing funny cat videos or stalking our exes. No, my friend, it has evolved into something much more powerful—a social selling…
I still remember the moment I realized I had my very own personal brand. It happened a few months after I launched my blog, and a couple of people actually took the time to comment on how much they enjoyed…
If you are a business professional, you are likely on LinkedIn. In fact, there are over 830 million LinkedIn users (for comparison sake, Facebook has 2.7 billion). LinkedIn is the most popular and preferred social media network for businesses over…
When you think of all the powerful features of LinkedIn, one Feature that may not spring to mind immediately is LinkedIn Groups. Over the years, LinkedIn Groups have changed and evolved, received more attention and less attention from the LinkedIn…