The term "branding" often conjures images of iconic logos and catchy taglines, but in the digital age, it has taken a new, personal turn. Personal branding is the art of shaping and promoting the unique identity, skills, and values that…
Hey there, all you wonderful introverts, cautious optimists, and hesitant brand-builders! Do you ever find yourself sitting with a warm cup of tea, scrolling through LinkedIn, and thinking, "Yikes! What if I start building a personal brand and then decide…
Ever scrolled through Instagram, noticing influencers promoting brands and thought, "Well, personal branding is just for them"? Think again. Personal branding isn't just for the latest pop sensation or a YouTube superstar. It's for **you**. Yes, especially if you're in…
We've all been there, haven't we? Scrolling through our LinkedIn feed, getting sucked into the vortex of professional jealousy as we witness the parade of perfectly curated, uber-professional, and glossy content. It's enough to make any self-respecting non-designer throw up…
There’s no escaping it, social media has become an integral part of our lives, and it's not just for sharing funny cat videos or stalking our exes. No, my friend, it has evolved into something much more powerful—a social selling…
I still remember the moment I realized I had my very own personal brand. It happened a few months after I launched my blog, and a couple of people actually took the time to comment on how much they enjoyed…
It was the one content principle that changed everything for me. Before this came into my life, I was a bundle of nerves, and my creativity suffered greatly. I suffered from angst and anxiety every morning, stressed about what to…
Whether an entrepreneur or an intrepreneur, personal branding comes at a cost. It takes time to build a brand, as well as talent and tools to create the resources required to amplify your brand. In fact, one of the biggest…
In much the same way that a corporation has a branding strategy, more and more individuals are creating their own personal brands to help connect better with their customers and clients. Personal branding can be a very effective marketing tool…
You're at a networking event, and the often-dreaded question inevitably pops up. "So, what do you do?" Four words, complete dread. What DO I do? How do I explain it without boring this person? Will they understand what it is…