Ever scrolled through Instagram, noticing influencers promoting brands and thought, "Well, personal branding is just for them"? Think again. Personal branding isn't just for the latest pop sensation or a YouTube superstar. It's for **you**. Yes, especially if you're in…
You’ve probably heard it a thousand times by now - the online world is saturated. Every day, there's a flood of new articles, videos, and social media posts. With such immense competition, can someone like you, especially if you're just…
It's an age-old debate: Is content truly king? For many business professionals, the constant buzz around content creation can feel overwhelming and, quite frankly, unnecessary. However, dismissing content creation as just another fleeting trend might be costing your business more…
I still remember the moment I realized I had my very own personal brand. It happened a few months after I launched my blog, and a couple of people actually took the time to comment on how much they enjoyed…
Chances are if you follow social media and use LinkedIn to connect with professionals in your industry, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in fact, the phrase was…
The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…
One of the biggest defining moments in my personal brand was when I decided to embrace my natural tendency to be an introvert, in an industry that is employed predominantly by extroverts (or so I thought). Being in the hospitality…
If you're in sales or hospitality, you've seen the importance of building a personal brand, and how it can speed up the path-to-purchase for your clients and customers. You've likely seen industry colleagues and professionals take charge of their own…
The concept of building a personal brand used to be reserved for celebrities and entrepreneurs, but there's great power and potential for those working within an organization, an "intrepreneur" to develop their personal brand as well. Not only does it…
One of the biggest questions around branding has to be the inquiry around whether to build a personal brand, or to build a business brand. When working in hospitality, this question can often manifest into whether you should build a…