5 Myths About Personal Branding
I remember when I first realized I had a personal brand. It was a few months after I launched my blog, and a few people commented on how they enjoyed the content. Through my blog, I had somehow created a…
Personal Branding and Its Importance for B2B Professionals
Chances are if you follow social media and use LinkedIn to connect with professionals in your industry, you've likely come across the term Personal Branding. The practice of Personal Branding has been around for years, (in fact, the phrase was…
Tips for Engaging LinkedIn Connections
The meetings and events industry is hanging out on LinkedIn. As the world's largest B2B platform, meeting planners and hospitality professionals are using LinkedIn to connect with clients, prospects, industry thought leaders, and advocates. While scrolling the home feed for…
Personal Branding for Introverts in Hospitality
One of the biggest defining moments in my personal brand was when I decided to embrace my natural tendency to be an introvert, in an industry that is employed predominantly by extroverts (or so I thought). Being in the hospitality…
Are You Ready to Build a Personal Brand?
If you're in sales or hospitality, you've seen the importance of building a personal brand, and how it can speed up the path-to-purchase for your clients and customers. You've likely seen industry colleagues and professionals take charge of their own…
Building Your Personal Brand in the Workplace
The concept of building a personal brand used to be reserved for celebrities and entrepreneurs, but there's great power and potential for those working within an organization, an "intrepreneur" to develop their personal brand as well. Not only does it…
Personal Brand vs Business Brand in the Hospitality Industry
One of the biggest questions around branding has to be the inquiry around whether to build a personal brand, or to build a business brand. When working in hospitality, this question can often manifest into whether you should build a…
Why I Changed My Personal Brand
So the "great pause" that was 2020 was indeed a great pause for me..... like many others, I was forced to rethink my career as I saw my site selection business fall victim to COVID19. After building a business for…
Starting Over. Tips For Meetings Industry Professionals Looking to Redefine Their Career
One of the most poignant sites these days is a little green half-circle that encompasses one's LinkedIn profile picture. The green half-circle reads #OpenToWork. #OpenToWork In other words, one has been furloughed (and after 6 months, still has not returned....)…
Coming Back From Being Furloughed – Meetings Industry
When COVID19 hit the hotel industry, many of our beloved hotel sales managers and destination marketing managers were given a leave of absence to help save on expenditures. We quickly learned what it meant to be furloughed, and found ourselves…