Social Media Resources for work-from-home professionals.
They say when you “try attracting everyone, you end up attracting no one.” There is truth in this quote, and great value can be found when you narrow down your niche, and become very targeted in your marketing. When you…
LinkedIn is thought to be one of the world’s most powerful B2B platforms, and one of the best places to find business leads and cultivate business relationships. There are a number of activities, however, that can be done on LinkedIn…
As the clock resets to a New Year, so does our excitement and energy to build something new and fresh for our businesses. The New Year is also a great time to look at our LinkedIn profiles, and give them…
One of my favourite sections on my LinkedIn profile is my Featured Section. This feature rolled out in February 2020, and it's created an incredible opportunity for us to showcase items for those visiting our profiles. What is LinkedIn's Featured…
What if there was a magic wand you could wave and find out what your target audience is thinking? Well, my friends, there is!!! It's called Social Selling (and known as Relationship Selling), and it's a sales tactic that is…
Given that meeting planners can no longer visit hotels and destinations in person, partners have had to become creative in how they engage with their clients and prospects. An often overlooked, but extremely powerful platform, is VIDEO!! Those who create…
When I started my first blog a few years back, I really had no idea really what it was going to turn into or how it was going to evolve. In fact, I’m still figuring it out which is what…
If you are in sales, which we all are, attracting the attention of ANYONE has really changed over the past few years. Inbound marketing for hotel sales managers has become the "sales tactic du jour" and for good reason. Gone…