I hadn't talked to her in years. I sent one message, and she said yes. Lately, I've been jumping on research calls to learn how folks who have their own business or are thinking about starting their own business are…
Strategy is a good filter. It's also a good excuse. The message landed in my inbox two weeks before WEC. "Leanne, I've double-booked myself. Can you moderate a session for me?" My first instinct was the sensible one. Moderation is…
You don't need a bigger audience. You need a braver send finger. A few weeks ago, I sent a LinkedIn DM to someone in my network, about something I thought she'd find interesting. No hard sell. Just curiosity. Her reply…
The Humble Brag Hack (From a Grey-Haired Canadian Introvert Who Hates Bragging) Bragging has never come naturally to me. Maybe it’s the introversion. Perhaps it’s the Canadian in me. Or maybe it’s the deep-rooted messaging women get about “not taking…
If you still think LinkedIn is just a place to post your résumé and quietly hope a recruiter stumbles across it—oh friend, we need to talk. Because LinkedIn has changed. A lot. It’s gone from a digital résumé depot to…
Once upon a LinkedIn time (read: 2003...), we were told to only connect with people we’d physically met. Handshakes first, connection requests second. That advice? Cute. Quaint. And now, sadly outdated. Back then, LinkedIn was like a digital Rolodex—a tool…
Back in 2007, I found myself in an unexpected competition. I had just started as a meeting broker, wide-eyed and green, navigating a local market where I knew very few people. Alongside me was my new colleague, Derise. She was…
So confession time, I’m a raging introvert. Networking receptions were never comfortable for me and often left me feeling overwhelmed and tongue-tied. But then a funny thing happened on the way to the theatre…. I discovered LinkedIn and its powerful…
I still remember the moment I realized I had my very own personal brand. It happened a few months after I launched my blog, and a couple of people actually took the time to comment on how much they enjoyed…
LinkedIn, the world's largest professional networking platform, has come a long way since its inception in 2003. Originally conceived as a platform to post our online resumes, it has evolved into a powerful thought leadership platform where professionals connect, share…